03 / 04
The Trade-off
0.64
Allow below
0.44
- Allowbelow 0.44
- The trial goes through. This looks like a first visit, or the links are too weak to stop a real signup.
- Challenge0.44 to 0.54
- Something is off, usually someone coming back for another trial. Ask for a cheap proof before more tokens.
- Throttle0.54 to 0.64
- Worse than a returning trial, and still not a hard stop. Cap how fast they can spend and which model they can reach.
- Block0.64 and above
- Stop the account. This is a farm, or someone opening accounts fast enough that the links are obvious.
Scoring the four actors…